A New Way to Shoot: Meet the Fujifilm X Half
The Fujifilm X Half isn’t just another compact camera—it’s a nostalgic trip packed in a palm-sized body. Designed to mimic the look and feel of old-school film shooters, this $849 camera is all about fun, creativity, and embracing imperfections.
With its quirky vertical sensor, film-inspired modes, and no option for RAW shooting, the X Half is Fujifilm’s boldest homage yet to analog photography in a digital world.
📅 Launch Date: Available globally from June 12, 2025
🎨 Colors: Silver, Charcoal, Black
💵 Price: $849 / £699 / AU$1,349
Key Features at a Glance
| Feature | Details |
|---|---|
| Sensor | 1-inch type, 18MP vertical sensor (8.8mm x 13.3mm) |
| Lens | Fixed 32mm equivalent f/2.8 with aspherical corrections |
| Shooting Format | JPEG only – No RAW support |
| Film Simulations | 13 built-in, including Provia and Astia |
| Displays | Dual screens: main 2.4” vertical LCD + touch-sensitive film sim screen |
| Viewfinder | Optical viewfinder (OVF) – no EVF or hybrid |
| Video | 1080 x 1440 Full HD |
| Weight | Just 240g (8.5 oz) |
| Battery Life | ~880 shots, uses X100VI battery |
| Mobile App | X Half app for diptychs, film mode, and wireless transfer |
Why Fujifilm Calls It “X Half”
The term “half-frame” here doesn’t follow the traditional film format of 18mm x 24mm. Instead, the X Half uses a smaller 1-inch sensor, which is about half the size of Fujifilm’s typical APS-C sensors. Technically, it fits the half-frame category, but what really matters is the vertical orientation—ideal for TikTok, Instagram Stories, and capturing life as it happens.
Designed for the Film-Loving Generation
From the faux film advance lever to film simulation presets, this camera is dedicated to capturing vibes, not just megapixels.
- No RAW? No Problem: You shoot JPEG only, so your film simulation, filter, and vibe are baked in. Just like shooting film—you get what you shoot.
- Diptych Mode: Compose two vertical shots into one side-by-side image. A cool throwback to half-frame film rolls.
- Film Camera Mode: Choose 36, 54, or 72 shots per roll. Lock your settings and preview off. You advance the film (digitally) like in the old days.
- Built-In Film Effects: Light leaks, halation, expired film look, and even that classic ’90s timestamp in the corner.
The Companion App: Analog Fun, Digital Convenience
The X Half app, arriving shortly after the camera, brings film simulation to your phone:
- Create diptychs (two shots side-by-side) with ease
- Arrange “rolls” of 36/54/72 shots into a contact sheet view
- Wireless image transfer and instant sharing
- Optional pairing with Fujifilm Instax printers for physical prints
Who’s This Camera For?
This camera isn’t made for pixel peepers or professionals—it’s for creators, nostalgia lovers, and anyone tired of over-edited perfection. Whether you’re a TikToker chasing vintage vibes or a traveler capturing candid street scenes, the Fujifilm X Half makes photography feel magical again.
Why the X Half Could Be a TikTok Favorite
With social media leaning more into storytelling and raw aesthetics, fixed-lens, retro-style digital cameras like the X Half are having a moment. Think Ricoh GR, Canon PowerShot nostalgia—but with Fujifilm’s beloved film looks and a vertical twist. Expect this one to be sold out fast once TikTok and Instagram creators get their hands on it.
Final Thoughts
The Fujifilm X Half isn’t trying to win the specs war—it’s here to make you feel something when you shoot. It embraces limits to spark creativity. No RAW, no perfection, no problem.
This camera asks you to slow down, have fun, and capture the moment—not polish it to death in Lightroom. Whether you’re a retro camera collector or just starting your visual storytelling journey, the X Half could be your new favorite creative toy.
