Google just dropped its most powerful AI subscription plan yet — Google AI Ultra, a premium suite for developers, researchers, and creative professionals. At $249.99/month, Ultra gives users exclusive early access to Veo 3, Google’s groundbreaking AI video generator that now includes audio like character dialogue and animal sounds. But that’s just the beginning. This VIP pass also unlocks new filmmaking tools like Flow, boosts productivity with Gemini across apps, and even throws in 30 TB of storage plus YouTube Premium. Ready to see what Google AI Ultra brings to the table? Let’s break it down.
What Is Veo 3? The Star of Google AI Ultra
Google Veo 3 is the tech giant’s latest advancement in AI video generation, and it stands out by incorporating audio directly into the videos it creates — something OpenAI’s Sora doesn’t yet support.
Key Highlights of Veo 3:
- Generates realistic video with audio
- Lip syncs character dialogue accurately
- Simulates real-world physics
- Allows object editing via text prompts
Veo 3 is currently exclusive to Ultra plan subscribers and users on the Google Vertex AI enterprise platform.
What Do You Get with Google AI Ultra?
The $249.99/month Google AI Ultra plan is designed for those who want maximum access to Google’s most advanced AI tools. Here’s everything included:
1. Gemini at Full Power
- Access to the best version of Gemini
- Highest usage limits
- Early access to Gemini 2.5 Pro’s Deep Think mode
- Optimized for research, coding, and creative work
2. Flow: The Filmmaker’s AI Dream
Flow is a new AI tool tailored for Google DeepMind models (Veo, Imagen, Gemini), enabling users to:
- Describe locations and shots
- Create cinematic scenes with simple prompts
- Output videos in 1080p with full camera control (Ultra only)
3. Whisk: Turn Ideas Into Motion
Whisk helps you transform images into 8-second animations using Veo 2.
- Text + image prompts
- Available in Whisk Animate
- Ultra unlocks the highest rendering limits
4. NotebookLM for Thinkers
NotebookLM is ideal for:
- Academic research
- Teaching assistance
- Organizing projects
Ultra plan gives users the highest limits and future enhancements.
5. Gemini in Gmail, Docs, Chrome & More
Gemini is now built into everyday tools, including:
- Gmail
- Google Docs
- Google Vids
- Chrome browser (Ultra early access)
It uses the context of your current page to assist with tasks, summarize info, and generate content fast.
6. Project Mariner: AI Multitasking
Project Mariner is an agentic prototype that helps you manage:
- Research
- Bookings
- Shopping
- Up to 10 simultaneous tasks from one dashboard
7. YouTube Premium + 30TB Storage
Get both of these as part of your Ultra plan:
- YouTube Premium (ad-free video & music)
- 30 TB cloud storage across Photos, Drive, and Gmail
What About Google AI Pro?
The existing AI Premium plan is now called Google AI Pro, and it’s also getting an upgrade:
- Access to Flow with Veo 2
- Early Gemini access in Chrome
- No price increase
✨ Bonus: Free access to Google AI Pro is expanding to university students in Japan, Brazil, Indonesia, the UK, and the U.S.
Pricing & Availability
- Cost: $249.99/month
- Launch offer: 50% off for the first 3 months for new users
- Availability: U.S. only for now, global expansion coming soon
Bonus Tool: Imagen 4
Alongside Veo 3, Google also launched Imagen 4, their highest-quality AI image generator yet. It outputs photorealistic images via text prompts and is available via:
- Gemini
- Flow
- Whisk
- Vertex AI
- Workspace
Final Thoughts
Google AI Ultra isn’t just another subscription — it’s a creative and research powerhouse built for those who want elite-level AI access. Whether you’re crafting films, researching deeply, or building projects with visual and audio intelligence, this $249.99/month plan puts Google’s most advanced tools in your hands.
